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Protect Your Brand, Use an Alias

June 27th, 2008 · Comments Off

A photographer’s brand is one of their most important assets. At a minimum you want to be associated with great images and high-quality service. Your brand also might include a distinctive style, subject matter or something else that sets you apart in a positive way.
But what if you have images that either differ significantly from [...]

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It’s In The (e)Mail

February 29th, 2008 · Comments Off

Postcard mailers have been a standard promotional tool for photographers for decades. And while they still serve an important function, email blasts have largely overtaken postcards as the preferred way for photographers to reach out to potential clients and keep in touch with existing clients.
Email has many advantages over postcards. With email, you can track [...]

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The Art of Conversation

December 20th, 2007 · Comments Off

For photographers, one of the most under-appreciated aspects of marketing is knowing how to speak with clients when discussing a job. Whether it’s before the assignment is awarded or afterwards when preparing for an upcoming shoot, the way a photographer handles the conversation with the client helps to determine the fate of the job at [...]

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