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We get a lot of emails every week telling us to sponsor photography awards and although the focus of this website is helping photographers with the web presense, we do recognize the need for support beyond that and for that reason we are going to be helping with the Sony World photography awards this year. If you are one of the contestants that need help with equipment, please get in touch. We have contacts at camera stores around the country and can help you get cheap rentals and bring attention to your submitted images.

Protect Your Brand, Use an Alias

June 27th, 2008 · Comments Off

A photographer’s brand is one of their most important assets. At a minimum you want to be associated with great images and high-quality service. Your brand also might include a distinctive style, subject matter or something else that sets you apart in a positive way.
But what if you have images that either differ significantly from [...]

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It’s In The (e)Mail

February 29th, 2008 · Comments Off

Postcard mailers have been a standard promotional tool for photographers for decades. And while they still serve an important function, email blasts have largely overtaken postcards as the preferred way for photographers to reach out to potential clients and keep in touch with existing clients.
Email has many advantages over postcards. With email, you can track [...]

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The Art of Conversation

December 20th, 2007 · Comments Off

For photographers, one of the most under-appreciated aspects of marketing is knowing how to speak with clients when discussing a job. Whether it’s before the assignment is awarded or afterwards when preparing for an upcoming shoot, the way a photographer handles the conversation with the client helps to determine the fate of the job at [...]

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