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Myths About Reps

August 15th, 2008 · 4 Comments

Many young photographers, and quite a few more experienced ones, assume that if they sign with a rep all their prayers will be answered. They’ll no longer need to worry about where their next job will come from. They’ll enjoy steady interesting work at a good rate. They won’t have to be preoccupied with marketing, [...]

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Essential Photo Marketing Tools

April 27th, 2008 · No Comments

Finding the time to market effectively is always a challenge for photographers. There are so many demands on their time and resources that most find it difficult to give marketing the attention it deserves. But clients are the lifeblood of their business and marketing is the path to gaining new clients and cementing relationships with [...]

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Prepare Your Promos In Advance

April 27th, 2008 · Comments Off

Most photographers have unpredictable work schedules. Slow periods are (hopefully) followed by extremely busy periods. This makes it challenging to prepare marketing material that need to go out on a regular basis, such as email blasts, postcard mailings and print ads.
One solution is to prepare an entire year’s worth during a slow period. Ideally, over [...]

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It’s In The (e)Mail

February 29th, 2008 · Comments Off

Postcard mailers have been a standard promotional tool for photographers for decades. And while they still serve an important function, email blasts have largely overtaken postcards as the preferred way for photographers to reach out to potential clients and keep in touch with existing clients.
Email has many advantages over postcards. With email, you can track [...]

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