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Open New Markets with Video

March 31st, 2009 · 7 Comments

Once upon a time photography and videography rarely crossed paths. In virtually all markets for visual communication (commercial, editorial, corporate, documentary, events) photography and videography were provided by completely separate individuals or crews, the fees came from different budgets and the client base rarely overlapped.
But that era is rapidly fading. Until recently, the primary venue [...]

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Reduce Your Rates? Find Other Way to Give Clients Value.

December 30th, 2008 · 1 Comment

Photographers constantly are pressured to compete on price. It’s a function of supply and demand. Since there will always be some photographer willing to do the job for less than you, it’s never a good idea to compete for a job solely on price. But as clients tighten budgets even further, there will be increasing [...]

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Surviving the Recession

November 28th, 2008 · No Comments

This is a challenging time for photographers, as it is in most sectors of the economy. The photo industry was already facing a gloomy outlook even prior to the recent stock market meltdown.
The economy is cyclical. Booms followed by busts are the norm. But for many areas of professional photography this recession is a watershed [...]

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