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Protect Your Brand, Use an Alias

June 27th, 2008 · Comments Off

A photographer’s brand is one of their most important assets. At a minimum you want to be associated with great images and high-quality service. Your brand also might include a distinctive style, subject matter or something else that sets you apart in a positive way.
But what if you have images that either differ significantly from [...]

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It’s In The (e)Mail

February 29th, 2008 · Comments Off

Postcard mailers have been a standard promotional tool for photographers for decades. And while they still serve an important function, email blasts have largely overtaken postcards as the preferred way for photographers to reach out to potential clients and keep in touch with existing clients.
Email has many advantages over postcards. With email, you can track [...]

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Design Your Site For Function, Not Frills

October 10th, 2007 · Comments Off

There’s no doubt that a photographer’s most important marketing tool is their Website. Images may look better in a print portfolio, email blasts might reach more people and personal networking is still the best way to build relationships. But a Web site is a photographer’s chance to create a complete package for presenting their work, [...]

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How do you rate your contacts?

September 12th, 2007 · Comments Off

Not all contacts are created equal so they shouldn’t all be treated equally. Knowing which contacts are the most likely to provide new work helps you to choose the best way to spend precious marketing resources.
While you might have a general sense of how “hot” a prospect is, it can be very useful to have [...]

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