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Design Your Site For Function, Not Frills

October 10th, 2007 · Comments Off

There’s no doubt that a photographer’s most important marketing tool is their Website. Images may look better in a print portfolio, email blasts might reach more people and personal networking is still the best way to build relationships. But a Web site is a photographer’s chance to create a complete package for presenting their work, [...]

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Market, With A Plan

August 15th, 2007 · Comments Off

Every business needs a marketing plan and photographers are no exception. Without one, it’s difficult to make the most effective use of your precious marketing resources. A marketing plan links together all your marketing activities to ensure they support your overall goals.
The plan doesn’t need to be complex to be effective, so it’s best to [...]

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Tags: Photo Marketing Tips