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Essential Photo Marketing Tools

April 27th, 2008 · No Comments

Finding the time to market effectively is always a challenge for photographers. There are so many demands on their time and resources that most find it difficult to give marketing the attention it deserves. But clients are the lifeblood of their business and marketing is the path to gaining new clients and cementing relationships with [...]

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Prepare Your Promos In Advance

April 27th, 2008 · Comments Off

Most photographers have unpredictable work schedules. Slow periods are (hopefully) followed by extremely busy periods. This makes it challenging to prepare marketing material that need to go out on a regular basis, such as email blasts, postcard mailings and print ads.
One solution is to prepare an entire year’s worth during a slow period. Ideally, over [...]

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Think Globally, Market Locally

November 14th, 2007 · Comments Off

While most photographers aspire to shoot that major national ad campaign, prestigious annual report or have their work featured in a high-profile magazine, the truth is that, in total, a lot of money is spent on photography at the local level. Doing local work shouldn’t prevent you from striving to accomplish (or sustain) more lofty [...]

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Design Your Site For Function, Not Frills

October 10th, 2007 · Comments Off

There’s no doubt that a photographer’s most important marketing tool is their Website. Images may look better in a print portfolio, email blasts might reach more people and personal networking is still the best way to build relationships. But a Web site is a photographer’s chance to create a complete package for presenting their work, [...]

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