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Design Your Site For Function, Not Frills

October 10th, 2007 · Comments Off

There’s no doubt that a photographer’s most important marketing tool is their Website. Images may look better in a print portfolio, email blasts might reach more people and personal networking is still the best way to build relationships. But a Web site is a photographer’s chance to create a complete package for presenting their work, [...]

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How do you rate your contacts?

September 12th, 2007 · Comments Off

Not all contacts are created equal so they shouldn’t all be treated equally. Knowing which contacts are the most likely to provide new work helps you to choose the best way to spend precious marketing resources.
While you might have a general sense of how “hot” a prospect is, it can be very useful to have [...]

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Hire Your Client To Test Your Site

September 12th, 2007 · Comments Off

The most common mistake photographers make when creating their Web sites is not in the design itself, but within the design process. Typically a photographer will work back and forth with a designer, the photographer communicating their vision and the designer trying to interpret it, often providing creative input of their own. When the site [...]

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