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It Takes More Than Great Pictures

June 27th, 2008 · No Comments

As the business of photography becomes increasingly competitive, it’s important to take a step back and look at your overall plan for success. Producing terrific pictures isn’t enough. If you’re an independent photographer then you’re also a small businessperson. In order to continue to be able to produce pictures you need to sustain yourself financially. [...]

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Design Your Site For Function, Not Frills

October 10th, 2007 · Comments Off

There’s no doubt that a photographer’s most important marketing tool is their Website. Images may look better in a print portfolio, email blasts might reach more people and personal networking is still the best way to build relationships. But a Web site is a photographer’s chance to create a complete package for presenting their work, [...]

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