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Surviving the Recession

November 28th, 2008 · No Comments

This is a challenging time for photographers, as it is in most sectors of the economy. The photo industry was already facing a gloomy outlook even prior to the recent stock market meltdown.
The economy is cyclical. Booms followed by busts are the norm. But for many areas of professional photography this recession is a watershed [...]

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What Kind Of Car Are You?

September 18th, 2008 · No Comments

(Note: This article originally appeared in the September issue of the APA National Newsletter)
“If you were a car, what kind of car would you be?”
This isn’t some Barbra Walters parody but a serious question you should ask yourself. Why a car? Because car makers have devoted more resources to researching, crafting and promoting their brands [...]

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Myths About Reps

August 15th, 2008 · 4 Comments

Many young photographers, and quite a few more experienced ones, assume that if they sign with a rep all their prayers will be answered. They’ll no longer need to worry about where their next job will come from. They’ll enjoy steady interesting work at a good rate. They won’t have to be preoccupied with marketing, [...]

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It Takes More Than Great Pictures

June 27th, 2008 · No Comments

As the business of photography becomes increasingly competitive, it’s important to take a step back and look at your overall plan for success. Producing terrific pictures isn’t enough. If you’re an independent photographer then you’re also a small businessperson. In order to continue to be able to produce pictures you need to sustain yourself financially. [...]

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