Photo Marketing Tips header image 4


For Successful Email Campaigns, Test Your Subject Lines

September 30th, 2008 · 1 Comment

Enterprising photographers put a tremendous amount of effort into their email campaigns. Managing lists, choosing images, writing copy and creating landing pages are just some of the areas that need careful attentions. But one of the most critical aspects of email campaigns is also one of the most overlooked: subject lines. The subject line is [...]

[Read more →]

Tags: Photo Marketing Tips

Use Alt-Text So Prospects Can “Read” Images They Can’t See

September 23rd, 2008 · No Comments

When you send out an email blast, what does your audience see if they can’t see the pictures? The answer is alt-text. Depending on the configuration of a user’s email service (such as Gmail, Yahoo Mail, Exchange, Hotmail) or their email program (such as Apple Mail, Outlook, Thunderbird) the person who receives your email might [...]

[Read more →]

Tags: Photo Marketing Tips

Essential Photo Marketing Tools

April 27th, 2008 · No Comments

Finding the time to market effectively is always a challenge for photographers. There are so many demands on their time and resources that most find it difficult to give marketing the attention it deserves. But clients are the lifeblood of their business and marketing is the path to gaining new clients and cementing relationships with [...]

[Read more →]

Tags: Photo Marketing Tips

Prepare Your Promos In Advance

April 27th, 2008 · Comments Off

Most photographers have unpredictable work schedules. Slow periods are (hopefully) followed by extremely busy periods. This makes it challenging to prepare marketing material that need to go out on a regular basis, such as email blasts, postcard mailings and print ads.
One solution is to prepare an entire year’s worth during a slow period. Ideally, over [...]

[Read more →]

Tags: Photo Marketing Tips