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Essential Photo Marketing Tools

April 27th, 2008 · No Comments

Finding the time to market effectively is always a challenge for photographers. There are so many demands on their time and resources that most find it difficult to give marketing the attention it deserves. But clients are the lifeblood of their business and marketing is the path to gaining new clients and cementing relationships with [...]

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The Art of Conversation

December 20th, 2007 · Comments Off

For photographers, one of the most under-appreciated aspects of marketing is knowing how to speak with clients when discussing a job. Whether it’s before the assignment is awarded or afterwards when preparing for an upcoming shoot, the way a photographer handles the conversation with the client helps to determine the fate of the job at [...]

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Talk is cheap. Attention is precious.

December 20th, 2007 · No Comments

When speaking with a client by phone, make sure that you’re in an environment where you can give the call your undivided attention. That means not taking the call from your mobile phone while driving or walking down the street. If a client calls while you’re out and about, see if you can call them [...]

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Sound Similar? Grab the Domain Name

October 10th, 2007 · No Comments

If your name, or the name of your company sounds like it can be spelled more than one way, you should register all similar sounding domain names. It’s an inexpensive way to prevent losing out on new business just because someone can’t get to your site on the first try. For example, if your name [...]

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