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It’s In The (e)Mail

February 29th, 2008 · Comments Off

Postcard mailers have been a standard promotional tool for photographers for decades. And while they still serve an important function, email blasts have largely overtaken postcards as the preferred way for photographers to reach out to potential clients and keep in touch with existing clients.
Email has many advantages over postcards. With email, you can track [...]

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Looking for a rep? Find a need and fill it.

January 28th, 2008 · Comments Off

One mistake photographers often make when looking for a rep is approaching those who already represent other photographers with a similar style. The thinking often goes like this: This rep knows how to find work for the type of photography I do so they should be interested in representing me.
Typically, the opposite is true. [...]

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The Art of Conversation

December 20th, 2007 · Comments Off

For photographers, one of the most under-appreciated aspects of marketing is knowing how to speak with clients when discussing a job. Whether it’s before the assignment is awarded or afterwards when preparing for an upcoming shoot, the way a photographer handles the conversation with the client helps to determine the fate of the job at [...]

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Talk is cheap. Attention is precious.

December 20th, 2007 · No Comments

When speaking with a client by phone, make sure that you’re in an environment where you can give the call your undivided attention. That means not taking the call from your mobile phone while driving or walking down the street. If a client calls while you’re out and about, see if you can call them [...]

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