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How do you rate your contacts?

September 12th, 2007 · Comments Off

Not all contacts are created equal so they shouldn’t all be treated equally. Knowing which contacts are the most likely to provide new work helps you to choose the best way to spend precious marketing resources.
While you might have a general sense of how “hot” a prospect is, it can be very useful to have [...]

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Tags: Photo Marketing Tips

Market, With A Plan

August 15th, 2007 · Comments Off

Every business needs a marketing plan and photographers are no exception. Without one, it’s difficult to make the most effective use of your precious marketing resources. A marketing plan links together all your marketing activities to ensure they support your overall goals.
The plan doesn’t need to be complex to be effective, so it’s best to [...]

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Tags: Photo Marketing Tips