For photographers, one of the most under-appreciated aspects of marketing is knowing how to speak with clients when discussing a job. Whether it’s before the assignment is awarded or afterwards when preparing for an upcoming shoot, the way a photographer handles the conversation with the client helps to determine the fate of the job at [...]
Tags: Photo Marketing Tips
The most common mistake photographers make when creating their Web sites is not in the design itself, but within the design process. Typically a photographer will work back and forth with a designer, the photographer communicating their vision and the designer trying to interpret it, often providing creative input of their own. When the site [...]
Tags: Photo Marketing Tips
Every business needs a marketing plan and photographers are no exception. Without one, it’s difficult to make the most effective use of your precious marketing resources. A marketing plan links together all your marketing activities to ensure they support your overall goals.
The plan doesn’t need to be complex to be effective, so it’s best to [...]
Tags: Photo Marketing Tips
