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The Art of Conversation

December 20th, 2007 · Comments Off

For photographers, one of the most under-appreciated aspects of marketing is knowing how to speak with clients when discussing a job. Whether it’s before the assignment is awarded or afterwards when preparing for an upcoming shoot, the way a photographer handles the conversation with the client helps to determine the fate of the job at [...]

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Hire Your Client To Test Your Site

September 12th, 2007 · Comments Off

The most common mistake photographers make when creating their Web sites is not in the design itself, but within the design process. Typically a photographer will work back and forth with a designer, the photographer communicating their vision and the designer trying to interpret it, often providing creative input of their own. When the site [...]

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Market, With A Plan

August 15th, 2007 · Comments Off

Every business needs a marketing plan and photographers are no exception. Without one, it’s difficult to make the most effective use of your precious marketing resources. A marketing plan links together all your marketing activities to ensure they support your overall goals.
The plan doesn’t need to be complex to be effective, so it’s best to [...]

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