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Agency Merges Stock, Assignment Business Models

September 5th, 2008 · No Comments

The Medical File, Inc., a stock photo agency that specializes in medical imagery, announced today that it’s launching a new royalty free collection as well as an assignment division. These new services are being offered in addition to their existing rights managed collection.
This news helps illustrate the trend of merging assignment and stock sales. The [...]

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Myths About Reps

August 15th, 2008 · 4 Comments

Many young photographers, and quite a few more experienced ones, assume that if they sign with a rep all their prayers will be answered. They’ll no longer need to worry about where their next job will come from. They’ll enjoy steady interesting work at a good rate. They won’t have to be preoccupied with marketing, [...]

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Protect Your Brand, Use an Alias

June 27th, 2008 · Comments Off

A photographer’s brand is one of their most important assets. At a minimum you want to be associated with great images and high-quality service. Your brand also might include a distinctive style, subject matter or something else that sets you apart in a positive way.
But what if you have images that either differ significantly from [...]

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Pro Bono Work as a Marketing Tool

May 21st, 2008 · Comments Off

Many photographers are asked at one time or another to do work without charge for a non-profit organization. There are a lot of good reasons to help a worthy cause and many more good reasons not to work for free.
One way to view pro bono work is as a marketing activity. It can help associate [...]

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