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What Kind Of Car Are You?

September 18th, 2008 · No Comments

(Note: This article originally appeared in the September issue of the APA National Newsletter)
“If you were a car, what kind of car would you be?”
This isn’t some Barbra Walters parody but a serious question you should ask yourself. Why a car? Because car makers have devoted more resources to researching, crafting and promoting their brands [...]

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Pro Bono Work as a Marketing Tool

May 21st, 2008 · Comments Off

Many photographers are asked at one time or another to do work without charge for a non-profit organization. There are a lot of good reasons to help a worthy cause and many more good reasons not to work for free.
One way to view pro bono work is as a marketing activity. It can help associate [...]

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Design Your Site For Function, Not Frills

October 10th, 2007 · Comments Off

There’s no doubt that a photographer’s most important marketing tool is their Website. Images may look better in a print portfolio, email blasts might reach more people and personal networking is still the best way to build relationships. But a Web site is a photographer’s chance to create a complete package for presenting their work, [...]

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Hire Your Client To Test Your Site

September 12th, 2007 · Comments Off

The most common mistake photographers make when creating their Web sites is not in the design itself, but within the design process. Typically a photographer will work back and forth with a designer, the photographer communicating their vision and the designer trying to interpret it, often providing creative input of their own. When the site [...]

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