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We get a lot of emails every week telling us to sponsor photography awards and although the focus of this website is helping photographers with the web presense, we do recognize the need for support beyond that and for that reason we are going to be helping with the Sony World photography awards this year. If you are one of the contestants that need help with equipment, please get in touch. We have contacts at camera stores around the country and can help you get cheap rentals and bring attention to your submitted images.

What Kind Of Car Are You?

September 18th, 2008 · No Comments

(Note: This article originally appeared in the September issue of the APA National Newsletter)
“If you were a car, what kind of car would you be?”
This isn’t some Barbra Walters parody but a serious question you should ask yourself. Why a car? Because car makers have devoted more resources to researching, crafting and promoting their brands [...]

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Pro Bono Work as a Marketing Tool

May 21st, 2008 · Comments Off

Many photographers are asked at one time or another to do work without charge for a non-profit organization. There are a lot of good reasons to help a worthy cause and many more good reasons not to work for free.
One way to view pro bono work is as a marketing activity. It can help associate [...]

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Design Your Site For Function, Not Frills

October 10th, 2007 · Comments Off

There’s no doubt that a photographer’s most important marketing tool is their Website. Images may look better in a print portfolio, email blasts might reach more people and personal networking is still the best way to build relationships. But a Web site is a photographer’s chance to create a complete package for presenting their work, [...]

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Hire Your Client To Test Your Site

September 12th, 2007 · Comments Off

The most common mistake photographers make when creating their Web sites is not in the design itself, but within the design process. Typically a photographer will work back and forth with a designer, the photographer communicating their vision and the designer trying to interpret it, often providing creative input of their own. When the site [...]

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