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We get a lot of emails every week telling us to sponsor photography awards and although the focus of this website is helping photographers with the web presense, we do recognize the need for support beyond that and for that reason we are going to be helping with the Sony World photography awards this year. If you are one of the contestants that need help with equipment, please get in touch. We have contacts at camera stores around the country and can help you get cheap rentals and bring attention to your submitted images.

It Takes More Than Great Pictures

June 27th, 2008 · No Comments

As the business of photography becomes increasingly competitive, it’s important to take a step back and look at your overall plan for success. Producing terrific pictures isn’t enough. If you’re an independent photographer then you’re also a small businessperson. In order to continue to be able to produce pictures you need to sustain yourself financially. [...]

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Pro Bono Work as a Marketing Tool

May 21st, 2008 · Comments Off

Many photographers are asked at one time or another to do work without charge for a non-profit organization. There are a lot of good reasons to help a worthy cause and many more good reasons not to work for free.
One way to view pro bono work is as a marketing activity. It can help associate [...]

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The Art of Conversation

December 20th, 2007 · Comments Off

For photographers, one of the most under-appreciated aspects of marketing is knowing how to speak with clients when discussing a job. Whether it’s before the assignment is awarded or afterwards when preparing for an upcoming shoot, the way a photographer handles the conversation with the client helps to determine the fate of the job at [...]

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How do you rate your contacts?

September 12th, 2007 · Comments Off

Not all contacts are created equal so they shouldn’t all be treated equally. Knowing which contacts are the most likely to provide new work helps you to choose the best way to spend precious marketing resources.
While you might have a general sense of how “hot” a prospect is, it can be very useful to have [...]

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