As the business of photography becomes increasingly competitive, it’s important to take a step back and look at your overall plan for success. Producing terrific pictures isn’t enough. If you’re an independent photographer then you’re also a small businessperson. In order to continue to be able to produce pictures you need to sustain yourself financially. [...]
Tags: Photo Marketing Tips
Many photographers are asked at one time or another to do work without charge for a non-profit organization. There are a lot of good reasons to help a worthy cause and many more good reasons not to work for free.
One way to view pro bono work is as a marketing activity. It can help associate [...]
Tags: Photo Marketing Tips
For photographers, one of the most under-appreciated aspects of marketing is knowing how to speak with clients when discussing a job. Whether it’s before the assignment is awarded or afterwards when preparing for an upcoming shoot, the way a photographer handles the conversation with the client helps to determine the fate of the job at [...]
Tags: Photo Marketing Tips
Not all contacts are created equal so they shouldn’t all be treated equally. Knowing which contacts are the most likely to provide new work helps you to choose the best way to spend precious marketing resources.
While you might have a general sense of how “hot” a prospect is, it can be very useful to have [...]
Tags: Photo Marketing Tips
