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Image Source Seeking Large Royalty Free Collections

Jon
February 18th, 2009 · No Comments

Image Source, a UK-based producer of royalty free stock images, announced today that is is actively seeking to purchase large scale royalty free collections from other agencies or directly from photographers.

Image Source’s own collection, currently amounting to around 150,000 images, is primarily focused on high-end lifestyle, business and beauty categories, ‘We are on the look out for new collections which complement our main image categories and our premium quality, both in terms of image creativity, high production values and legal hygiene”, says Duncan Grossart, Joint CEO of Image Source, “while we already have our own aggressive production schedule in place for 2009, we are always looking for larger scale acquisitions which can add immediate accretive sales”.

Anyone who is considering selling a large, high-quality collection of royalty free images should contact Rachel Hotchkiss, Creative Director of Photography at rachel.hotchkiss@imagesource.com.

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Corbis Creative Trends: Wired Women

Jon
February 16th, 2009 · No Comments

Corbis today released the latest report in their series on demographic trends designed to help photographers understand which subject will be in demand. Titled “Corbis Creative Trends IQ: Wired Women,” the report calls attention to the fact that the technology gap between men and woman is closing and that women are becoming more engaged with gadgets, games and spending time online.

The report states: “(Women are . . ) outpacing men in the ownership of computers, video games and DVDs, leading marketers to regard them as a prime target market that they’re eager to reach. Female spending on technology now amounts to $55 billion USD annually and continues to grow, spanning income, age and racial  groups worldwide.” The report goes on to state that while woman are inreasingly embracing consumer technology, they are doing so under slightly different terms then men, driven more by the socilaizing experience these devices and services provide.

Describing the type of imagery that illustrates this trend, the report states: “While (women are) becoming increasingly tech-savvy consumers, conducting their own troubleshooting and providing their own tech-support, they’re also inherently social beings who are often driven by a desire to communicate and connect with others. Imagery should reflect these core values by showing women embracing technology as a means of personal connection. Whether they’re watching television with friends, sharing digital photos online, reading a relative’s blog or using their camera phones to document the everyday events of their lives, it’s often the social aspect of these activities that keeps women plugged in, connected and logged on.”

You can download the full report here.

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For Portfolios, Less is More

Jon
January 31st, 2009 · 4 Comments

One of the hardest things for a photographer to do is edit for their portfolio. Getting down to 50 or so images can be a relatively painless process. It’s whittling down to the final selection that can be difficult, stressful, even paralyzing.

Photography is a service, but it’s also an art form. It’s a job but also a reflection of who you are and what you have to offer. This dual nature can make the editing decisions for your portfolio especially difficult. From a marketing perspective, you want to show a clearly identifiable style so the client will know what to expect if they hire you. As an artist, showing work in only a single style can feel limiting and artificial. But the bottom line is that if you’re an independent professional photographer, then you’re also a business. This means you need a clearly identifiable brand in the eyes of photo buyers so they can distinguish you from everyone else.

Most photographers have a hard time being objective about their imagery. You may have emotional favorites that have meaning to them but don’t rate well against their best work. You may come to believe that some images are so identified with them that they can’t imagine not including those images in their portfolio. Sometimes we’re so close to things that we can’t see them with proper perspective. We are blinded by what an image means to us and don’t see them through the eyes of others.

Here are 5 guidelines for photographers to keep mind when editing for their portfolios:

1. Have a Theme
The images should look like they all belong together. Photo buyers want to know what they can reasonably expect if they hire you. If your portfolio shows vastly different styles and approaches, you’re not giving them a reason to hire you instead of someone else.

2. Less is More
Attention is the most precious commodity these days. Too many images in a portfolio can be irritating to wade through and can cause resentment and even hostility on the part of the audience, especially busy professionals. The fewer images you have the more powerful each becomes. Normally 15 – 20 images will show what you can do without overtaxing the audience’s attention. The first rule of entertainment applies here: “Always leave them wanting more.” If the design of your Web site allows for it, you can include additional images but they should be accessible only to those who choose to take a deeper look at your work and not in the main portfolio area.

3. Ask Others
Getting fresh, knowledgeable eyes to review your edit is invaluable. Demand honesty and put your ego in check. The goal is the help you make tough decisions in order to present your most compelling message to photo buyers. [Read more →]

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Gift Prints Help You Stand Out

Jon
January 30th, 2009 · No Comments

Giving out signed prints is an easy, inexpensive way to make an impression on clients and potential clients.

For clients, you should always send the art buyer or photo editor a signed print from the shoot with a personalized greeting. For potential clients, if you show your book and they seem particularly interested in an image, send them a signed print afterward as a thank you for taking the time to look at your portfolio.

For big jobs, such as assignments that involve travel and have the client on location, make sure to take pictures on or near the set that includes the client and crew, as well as some pictures at meals, break, airports, etc. You can then create a through Blurb or some other one-off book printing service. This creates a nice memento for the client and will go a long way in building good will and reinforcing your image as someone they want to work with again.

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