A photographer’s brand is one of their most important assets. At a minimum you want to be associated with great images and high-quality service. Your brand also might include a distinctive style, subject matter or something else that sets you apart in a positive way.
But what if you have images that either differ significantly from your primary style, or be highly salable images but don’t meet the quality standards you’ve built your reputation upon? One approach is to market these images as stock, but under another names. This way, a photographer who does high-end assignment work and offers their stock as Rights Managed can make some images available on Royalty Free, or even microstock. This approach can unlock the value of good, but perhaps not great, images without harming your brand.
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