Most photographers need to develop new skills before they can offer video services to clients. Here are things you can do to help them develop these skills plus they’ll provide you with valuable material to promote yourself and your work:
1. Post a short video of yourself on your Web site.
On your bio page, include a video of yourself talking about how you approach your work. Personal networking is the best way to market and since you can’t meet every potential client, this is a good proxy.
2. Show how you work in a video.
On your next shoot, have someone record the days activities and then post it on your site. It will give potential clients confidence that you work in a professional way plus putting it together is a good way to give yourself video editing experience.
3. Get video testimonials from past clients.
Interview several previous clients on camera and a create a series of one-minute testimonials. It has greater impact than just using text quotes.
4. Create a video for a client to accompany your next assignment.
Just as an exercise, create a video at your next photo shoot. When you create pictures for a client you should approach it as if you’re solving a problem for them. They need an idea expressed, a story told. Use this same approach when you create the video.
5. Make an experimental video.
Don’t get too caught up in trying to transfer you photo style to video. Try things you might not do for a still photograph. Even if you’re not happy with the results, spending some time with a video camera in your hand might give you some fresh inspiration that can help your photography develop in new and different ways.
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