Corbis today released the latest report in their series on demographic trends designed to help photographers understand which subject will be in demand. Titled “Corbis Creative Trends IQ: Wired Women,” the report calls attention to the fact that the technology gap between men and woman is closing and that women are becoming more engaged with gadgets, games and spending time online.
The report states: “(Women are . . ) outpacing men in the ownership of computers, video games and DVDs, leading marketers to regard them as a prime target market that they’re eager to reach. Female spending on technology now amounts to $55 billion USD annually and continues to grow, spanning income, age and racial groups worldwide.” The report goes on to state that while woman are inreasingly embracing consumer technology, they are doing so under slightly different terms then men, driven more by the socilaizing experience these devices and services provide.
Describing the type of imagery that illustrates this trend, the report states: “While (women are) becoming increasingly tech-savvy consumers, conducting their own troubleshooting and providing their own tech-support, they’re also inherently social beings who are often driven by a desire to communicate and connect with others. Imagery should reflect these core values by showing women embracing technology as a means of personal connection. Whether they’re watching television with friends, sharing digital photos online, reading a relative’s blog or using their camera phones to document the everyday events of their lives, it’s often the social aspect of these activities that keeps women plugged in, connected and logged on.”
You can download the full report here.
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