Giving out signed prints is an easy, inexpensive way to make an impression on clients and potential clients.
For clients, you should always send the art buyer or photo editor a signed print from the shoot with a personalized greeting. For potential clients, if you show your book and they seem particularly interested in an image, send them a signed print afterward as a thank you for taking the time to look at your portfolio.
For big jobs, such as assignments that involve travel and have the client on location, make sure to take pictures on or near the set that includes the client and crew, as well as some pictures at meals, break, airports, etc. You can then create a through Blurb or some other one-off book printing service. This creates a nice memento for the client and will go a long way in building good will and reinforcing your image as someone they want to work with again.
If you find this post useful, subscribe to our RSS feed!