Corbis today release a new report in their Creative Trends series. Titled “Boomeritis,” the report highlights how the 450 million Baby Boomers (those born 1946 - 1964) worldwide are the driving force behind sports and fitness spending. A side effect is that injuries often occur as older boomers participate in physically challenging activities, leading to an increased need for sports-related medicine.
The term “boomeritis” was coined by the American Academy of Orthopedic Surgeons to describe the growing number of sports-related injuries among Baby Boomer.
The report states: “. . . boomers continue to define health and fitness on their own terms. They’re reluctant to slow down and are embracing a wide range of physical pursuits.” It goes on to state; “Imagery should capture mature adults and seniors engaging in sports and fitness activities beyond the likes of golf and tennis, while also conveying the concepts that matter most to this audience: Adventure, Vitality, Wellness and Independence.”
You can download the report here.
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