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noequivalent seeks photographers offering “unique” images

January 12th, 2009 · 4 Comments

noequivalent, a new photo marketing firm, is seeking photo contributors. The idea behind noequivalent is that buyers will be assured that each image in unique and no other hi-resolution copies exist.

All images must be listed with noequivalent on an exclusive basis. At the time of sale, the photographer must assign copyright of the image to the buyer and promise not to create a similar work.

The inventory will be strictly limited to 200,000 images with up 1000 photographers allowed to submit no more than 200 images each. Photographer will earn 40% of the sale price, or about $500 - $800 per image.

More information about No can be found here.

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Tags: News

4 responses so far ↓

  • 1 Tony Blei // Jan 17, 2009 at 9:22 pm

    I’m shocked by what I just read. I don’t want to sound disrespectful and merely want to provide a counterpoint. Do you really think a photographer giving up copyright for a mere $800 is a good deal? This is nothing more than a low-ball deal that is bringing down the industry.

    I understand that it’s better than other micro stock deals, but the value of a photographer’s work is much more than what is being offered — especially when the images being offered will be used to make tens of thousands of dollars for the company who purchases the images (and the copyright).

    This is a bad deal that should not be considered.

    Tony Blei

  • 2 Jon // Jan 18, 2009 at 11:38 am

    Personally, I agree. I don’t believe a photographer should ever give up their copyright, except perhaps for an insane amount of money. And even then, only after careful consideration.

    But I just reported this as a news story, not as a suggestion. I think it’s important for photographers to know the kind of business models that are out there trying to monetize photography.

    And while the financial don’t make sense for photographers, I thought it was interesting that someone was trying to do something that ran counter to so many trends: Making digital images “unique”

  • 3 Chris Rakoczy // Feb 10, 2009 at 1:30 pm

    This seems fraught with subjective complexities: I can certainly hand you ONE image from a stock photo shoot and certify that it is unique in that no one else has been given that particular file, but what about ’similars’ from the shoot… at what point does the technical uniqueness cease to matter and the aesthetic uniqueness determines it value. And who determines if one image is “sufficiently similar” to another and thus has eroded its value to this company and it’s clients?

    Not to mention that this company is claiming to offer images not fund elsewhere, but how many times will they themselves license a given image, again eroding it’s uniqueness to the client.

    It seems that these folks are making a claim that is at best a novelty, a marketing tactic to grow, but one that will either be too complex to sustain or completely hollow of actual substance.

  • 4 P. Mc Enery // Apr 28, 2009 at 11:42 am


    As the widow of a sucessful free lance photographer and his business manager I will say NEVER give up your copyright! Loan it for a specefic period of time for a certain area and type of use but NEVER sign it over to anyone else. That is your life and your work. Protect It.

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