Corbis today released the latest report in its Create Trends series. Titled “Simply Single” the report examines the demographic trend of people marrying later in life or not marrying at all. The trend is identified as happening not only in the US but in Europe, Japan and China as well.
The report claims that single households now outnumber traditional family households in the US, and only 16% of single Americans are looking for a partner. This would indicate that most American adults can relate to images that depict activities typical of singles, and that aspirational images need not always be about an idealized family life.
The report concludes by stating: “As the number of singles worldwide continues to grow and influence our cultural and economic landscapes, imagery should strive to reflect the common goals and aspirations of this emerging demographic. Visuals of people enjoying time alone and with friends will continue to grow in popularity, as will those that emphasize the concepts of independence, personal fulfillment and reflection.
Whether temporary or permanent, single living is a new rite of passage for 21st century adults that many
are more than happy to embrace.
The report can be downloaded here.
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