Corbis today released the latest report in their Creative IQ Trends series. Titled “East Meets West,” the report describes how globalization has resulted in many people looking to alternative medical practices, specifically those that originated in Asia.
The report states “. . . more people than ever are trying alternative therapies and homeopathic medicine in place of mainstream Western medicine; others are choosing to combine the practices of both East and West to meet their own specific healthcare needs.” It claims that the global market for alternative medicine is worth over $100 billion.
Specific practices cited include traditional Chinese medicine such as herbal remedies, acupuncture, acupressure, massage and moxibustion.
The report concludes by saying “Images of spa services and treatments have grown increasingly popular in recent years, as have those of people practicing yoga and meditation. We expect to see this trend in imagery evolve to include visuals of an array of alternative remedies from aromatherapy to reiki as individuals continue to embrace practices associated with healing the whole self.”
The report can be downloaded here.
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