Corbis today released their latest Creative Trends IQ Trends report. Titled “Low-Tech Living” the report describes a cultural backlash against our hyper-technical society and a new longing for low-tech and no-tech interactions such as family time and being out in nature.
The report states: “Unwiring and unplugging is becoming increasingly aspirational. Imagery should reflect this trend by showing low-tech living, people spending quality time alone and with others, embracing the subtleties of the world around them. As technology continues to make us accessible 24/7 and we spend the majority of our lives in front of a multitude of screens, it’s a time for escape, relaxation and nostalgia for simpler times. Almost anything can become an excuse for switching off and unplugging.”
This report strikes a theme similar to the Corbis Creative IQ Trends released last month titled “Back to Basics.” That report described a cultural trend of shifting away from aspirational luxuries and materialism and towards simple pleasures like family, nature and the environment.
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