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Corbis Creative Trends: Low-Tech Living

October 2nd, 2008 · 2 Comments

Corbis today released their latest Creative Trends IQ Trends report. Titled “Low-Tech Living” the report describes a cultural backlash against our hyper-technical society and a new longing for low-tech and no-tech interactions such as family time and being out in nature.

The report states: “Unwiring and unplugging is becoming increasingly aspirational. Imagery should reflect this trend by showing low-tech living, people spending quality time alone and with others, embracing the subtleties of the world around them. As technology continues to make us accessible 24/7 and we spend the majority of our lives in front of a multitude of screens, it’s a time for escape, relaxation and nostalgia for simpler times. Almost anything can become an excuse for switching off and unplugging.”

This report strikes a theme similar to the Corbis Creative IQ Trends released last month titled “Back to Basics.” That report described a cultural trend of shifting away from aspirational luxuries and materialism and towards simple pleasures like family, nature and the environment.

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Tags: News

2 responses so far ↓

  • 1 Scott // Oct 2, 2008 at 8:18 pm

    I would not trust any trend report from a company who hasn’t posted a profit since they started, which is almost 20 years ago!

  • 2 samman // Oct 2, 2008 at 8:31 pm

    I take all of these type of reports with a grain of salt. First of all, they tend to state the obvious. Secondly, reports like these cause photographers to all run out and shoot the same type of work, making everything look the same.

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