Corbis today released a report titled “Back to Basics” as part of their Creative IQ Trends series. The reports identifies the current trend in advertising as shifting away from material luxuries and towards more simple and wholesome pleasures.
The report states: “In recent years, we’ve witnessed a dramatic shift in consumer culture from one that values high-end material items to one that’s more focused on personal values and the environment. We’re craving authenticity and social responsibility; all the while re-examining everything from our finances to our health, relationships and politics.”
The report goes on the say: “Visually speaking, it’s a moment for family, good health, friends, meaningful experiences and a clean environment.”
Creative IQ Trends are periodic studies on emerging cultural trends responsible for current and projected future visual image needs. You can download the report at http://pro.corbis.com/creative/boutique/.
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