Sometimes it can be difficult to know what to charge for your stock images. Assuming you want to charge a fee on a Rights Managed basis (setting the price based on how the image will be used) the formulas can seem complicated. For example, if the image will be used in an ad in a print publication you would need to know the number of publications where the ad will appear, the circulation of each publication, number of insertions (how many issues the ad will appear in), size of the ad, etc.
There are several software products that will help you determine the correct price, such as fotoQuote by Cradoc Software and HindSight’s Photo Price Guide . These programs help you calculate the fees for complicated usage scenario and guide you through the process. But for relatively simple uses you can get pricing information by going to the major stock photo sites such as Getty, Corbis and Jupiter Media. Select a Rights Managed image to your cart and you will be prompted to enter how the image will be used. This will give you a few good benchmarks as to what buyers will expect to pay. You may be asked to register prior to getting pricing, and the site usual ask you to contact their sales reps if you are looking to price out a complicated set uses.
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