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Entries from December 2008

Photo Marketing Resolutions for the New Year

December 31st, 2008 · 1 Comment

The coming year is shaping up to be a challenging one for most photographers. The economic downturn accelerated the decline of print advertising, which directly or indirectly, provides much of the economic base for professional photography. Ad dollars that have migrated to online advertising don’t support photography nearly as well as print. Add to this [...]

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Reduce Your Rates? Find Other Way to Give Clients Value.

December 30th, 2008 · 1 Comment

Photographers constantly are pressured to compete on price. It’s a function of supply and demand. Since there will always be some photographer willing to do the job for less than you, it’s never a good idea to compete for a job solely on price. But as clients tighten budgets even further, there will be increasing [...]

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Corbis Creative Trends: Simply Single

December 8th, 2008 · 1 Comment

Corbis today released the latest report in its Create Trends series. Titled “Simply Single” the report examines the demographic trend of people marrying later in life or not marrying at all. The trend is identified as happening not only in the US but in Europe, Japan and China as well.
The report claims that single households [...]

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