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We get a lot of emails every week telling us to sponsor photography awards and although the focus of this website is helping photographers with the web presense, we do recognize the need for support beyond that and for that reason we are going to be helping with the Sony World photography awards this year. If you are one of the contestants that need help with equipment, please get in touch. We have contacts at camera stores around the country and can help you get cheap rentals and bring attention to your submitted images.

Entries from September 2008

For Successful Email Campaigns, Test Your Subject Lines

September 30th, 2008 · 1 Comment

Enterprising photographers put a tremendous amount of effort into their email campaigns. Managing lists, choosing images, writing copy and creating landing pages are just some of the areas that need careful attentions. But one of the most critical aspects of email campaigns is also one of the most overlooked: subject lines. The subject line is [...]

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Use Alt-Text So Prospects Can “Read” Images They Can’t See

September 23rd, 2008 · No Comments

When you send out an email blast, what does your audience see if they can’t see the pictures? The answer is alt-text. Depending on the configuration of a user’s email service (such as Gmail, Yahoo Mail, Exchange, Hotmail) or their email program (such as Apple Mail, Outlook, Thunderbird) the person who receives your email might [...]

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What Kind Of Car Are You?

September 18th, 2008 · No Comments

(Note: This article originally appeared in the September issue of the APA National Newsletter)
“If you were a car, what kind of car would you be?”
This isn’t some Barbra Walters parody but a serious question you should ask yourself. Why a car? Because car makers have devoted more resources to researching, crafting and promoting their brands [...]

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Why The PhotoShelter Collection Failed

September 12th, 2008 · No Comments

Earlier this week PhotoShelter announced that they are closing The PhotoShelter Collection, a service that allowed its members to license their images as stock. This was sad new, but not a surprise. While it was no doubt created with the best of intentions, The PhotoShelter Collection was based on a series of optimistic but ultimately [...]

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