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Entries from May 2008

Pro Bono Work as a Marketing Tool

May 21st, 2008 · Comments Off

Many photographers are asked at one time or another to do work without charge for a non-profit organization. There are a lot of good reasons to help a worthy cause and many more good reasons not to work for free.
One way to view pro bono work is as a marketing activity. It can help associate [...]

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No Cash? Get Credit

May 21st, 2008 · Comments Off

If you’re waiving your assignment fee for a non-profit organization, it’s important to maximize the publicity you get from the work. Find out how the organization plans to use the images and discuss with them ways in which you can receive notice. Have a clause in your contract that specifies that your credit always appears [...]

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Tags: Photo Marketing Tips